Innova Art offers innovation and exchange at Salon de la Photo 2018, Paris, 8 – 12 November

Photography was famously discovered in France – thanks to the experiments of Joseph Nicéphore Niépce and his famous collaborator Louis Daguerre. 

The discovery marked the beginning of the revolution, now 180 years in the making, that has transformed how we picture our world. The difference is that, back then, photographic image-making was a slow, complex process. Now it’s something we all do – every day, almost without thought, because for us, it couldn’t be easier.

France played its part in that, too. The French Government of the time offered Daguerre a pension in exchange for making his invention available to everyone – a gift from France to the world. It worked: photography became a huge hit.

Which makes the photography fair, Salon de la Photo 2018, at Paris Expo Porte de Versailles, Paris, 8 – 12 November, the perfect place in which to celebrate this transformative art form.

It’s also an appropriate place for Innova Art to share the benefits of a product range founded upon innovation and exchange. For 15 years now, brilliant solutions from Innova Art have transformed bright ideas into remarkable reality. With Innova Art, it couldn’t be easier.

As examples, look out for the exhibition of stunning prints from the inspirational Atlas of Humanity project on the Innova Art stand 5.1 C 012 at Salon de la Photo 2018.

Innova Art has collaborated with Italian photographer and curator Martin Vegas to present the first printed images from this international open submission project. 

Photographers from around the world, both professional and amateur, have contributed. The images remained online until recently when they were matched to papers from Innova Art’s award-winning range of digital media. View the reality of immaculate images matched to the perfect paper on the Innova Art stand.  

Innova Art will be highlighting the award-winning Innova Editions® range, a choice selection that offers a matchless variety of tones, textures and surfaces. All of which are OBA, acid and lignin-free and comply with the most stringent archival standards;

Choose from inkjet coated surfaces including digital versions of 100% cotton, mould-made, fully archival cotton rag papers from Fabriano, the famed Italian paper mill; the ground-breaking Exhibition Photo Baryta 310gsm, a digital equivalent for the photo papers used in traditional Silver Halide printing; and the Exhibition Cotton Gloss 335gsm, specially engineered to meet the aesthetics of the Palladium/Platinum printing techniques.

Papers that are fine-tuned to guarantee great results.

New products include Innova Art’s JetMaster® Metal, which makes stunning dye-sublimation prints a matter of just a few, simple steps (print, transfer and display), and JetMaster® Acrylic, which does the same for acrylic prints. Simply print your image onto resin-coated inkjet photo paper, apply the print face-down to the reverse of the adhesive acrylic plate and trim off the excess edges of the print. 

Simple steps. High style. 

Innova Art products ensure that truly impressive photographic images are something we can all create – every day, almost without thought, because, partnered by the best products, it couldn’t be easier.

For the complete picture, visit Innova Art stand 5.1 C 012 at Salon de la Photo 2018, Paris Expo Porte de Versailles, France, 8 – 12 November