All the signs were that the Innova Art stand would be a big draw at The Photography Show, NEC, Birmingham, 18-21 March 2017.
And it was.
We’d put the word out about Innova Art’s multi-award-winning range of digital media, ingenious photo wraps, panels and other display and presentation solutions (that’s our job). But for visitors, the opportunity to see these products being put through their paces was simply too good to miss.
It meant thousands of people made a beeline for the Innova Art/Fine Art Foto stand A1/B1 throughout the four-day show.
“The Photography Show was excellent and we certainly felt we saw more visitors than last year,” said Mike Gonzalez, Managing Director of Innova Art.
“We drew big crowds for the live demonstrations of our GOframe canvas stretching system, and for Northlight’s Keith Cooper’s expert presentations about large-format printing. The JetMaster® Photo Wraps and JetMaster® Photo Panels, which offer such quick, easy and flexible décor solutions, proved especially popular, and the Fine Art Foto retail counter was also buzzing. We had terrific sales right across the Olmec range of media, as well as of the Fabriano Printmaking Rag 310gsm (IFA 107) and the Exhibition Photo Baryta 310gsm (IFA 69). The new Innova Art Editions range of six specially selected media for fine art photographers and printers makes such a difference to the image that’s produced.”
“And Pinchbooks, a brilliantly cost-effective and elegant way to store and present photographic prints, were once again a massive hit with photographers of all levels, from students to pros.”
“How we do it is not really a secret at all. We keep on meeting our customers at events like The Photography Show, to listen carefully to what it is they want and to spread the word about how we can help them maximize their market potential.”
Word got round.
Innova Art/Fine Art Foto were on stand A1/B1 at The Photography Show, NEC, Birmingham, 18-21 March 2017, click here to watch the video.