From October 26th-28th, the Innova team was in residence at the Javits Centre, New York for Photo Plus Expo 2017. Collaborative creative trio Jim McHugh, David ‘Big Sleeps’ Cavazos and Joe ‘Prime’ Reza joined the team on the Innova booth.
Throughout the three days, the trade show floor of Photo Plus Expo 2017 was buzzing with action. From seminars and workshops to photo walks and portfolio reviews: photographers who attended were not disappointed.
On the Innova Art stand Prime and Big Sleeps were busy creating original pieces by painting onto YouTac® Textile and showing visitors their signature styles. Photographer Jim McHugh stepped in to answer questions about the photographs on the stand and supplied polaroid images for Big Sleeps and Prime to embellish. Jim McHugh, Big Sleeps and Prime also signed prints every day, giving attendees the opportunity to take away a print on Innova paper, signed by all three artists, as well as learn more about what inspired these three creatives to start working together.
Elsewhere on the stand the Innova team was on hand. Helping visitors with queries about choosing and testing inkjet paper types. Particularly popular was the print table, featuring papers from the Innova Editions® range. Six surfaces, all OBA free and meeting museum quality archival standards. All the papers within the range were available for Photo Plus Expo 2017 attendees to touch and feel. A limited selection of images was printed on each surface: visitors could see the same image on all six surfaces and visually understand how the paper finish influences the image.
Continuing the interactive experience, the full range of JetMaster® image display products from Innova was on show. With a series on instruction videos playing on a loop visitors could watch how the products were made as well as see the finished articles around the stand. Take a look at the videos yourself on the Innova Art YouTube channel and contact Innova to find your nearest dealer.