Following high demand from the market, Innova are pleased to announce the European launch of Photo Art by Pictorico

For many years, photographers in Europe have striven to keep the magic of darkroom printing alive. Using photographs taken on a digital camera, they found the perfect partner for printing digital inkjet negatives to expose in the darkroom: Pictorico film. To ensure that photographers can always get their hands on their favourite inkjet film, Innova Art has partnered with Pictorico to launch the Innova Photo Art by Pictorico co-branded product range. 

“The partnership between Innova and Pictorico is a perfect match,” says Innova Art Sales Manager, James Cannone. “The Pictorico brand is built on a philosophy of creating high quality output media for a broad range of inkjet printers, so that every photographer can produce great quality prints. Something we are also passionate about at Innova. We are excited to be able to build a long term relationship on these shared values, and, we know that photographers throughout Europe will benefit from it.”

Photo Art by Pictorico launches in early 2019 with two products: 

Pictorico Pro OHP Transparency Film 174gsm (IPF 120), available in A4 and A3+, 20 sheet packs as well as 17”, 24”, 36”, 42” and 59” wide rolls in 20m lengths. This translucent film is compatible with all inkjet printers. Suitable for printing digital negatives for use with traditional photographic processes, or producing high density negatives for silk screen exposure. Pictorico Pro OHP Transparency Film 174gsm (IPF 120) can also be used to create eye catching backlit displays. 

Pictorico Ultra Premium OHP Transparency Film 184gsm (IPF 121), available in A4 and A3+, 20 sheet packs as well as 13”, 17” and 24” wide rolls in 20m lengths. Compatible with all inkjet printers this translucent film has a higher ink load capacity than its sister product. This makes the Pictorico Ultra Premium OHP Transparency Film 184gsm (IPF 121) a great option for producing digital negatives where ultra dense blacks are required.

Photo Art by Pictorico will be available to purchase from European Innova resellers in the first quarter of 2019. To be first to hear where Photo Art by Pictorico products are available, follow Innova Art on Facebook, Twitter, LinkedIn and Instagram.

For more details on how to become an Innova reseller, visit Innova Art on stand A006 in Hall 3.1 at Photokina 2018, or contact James Cannone, Sales Manager:, +44 (0) 1992 571775